Aaron Lympany, founder of Rhymes With Timpani, is a visionary in the realm of social media marketing. He applied his unique filming approach, scripting, and humor to help Chameleon Digital Dental Triple…yes TRIPLE their business in under 9 months.

Part of his success stems from creatively using humor to liven up brands. He shares his tactical advice and insights in the interview above (see our summary below): 

1. Humor Builds Authentic Connections

   **Advice:** Implement humor to create genuine connections with your audience.

   **Impact:** Humor breaks down the formal barriers often associated with corporate branding, fostering a sense of relatability and trust. People like fun people.

2. Humor Also Increases Virality

   **Advice:** Try to add humor alongside your brand messaging

   **Impact:** Videos with a humorous slant are more likely to be shared, increasing brand visibility and creating a ripple effect in audience growth. Chameleon Dental’s engagement rates dramatically increased and so did their inbound leads.

3. Carve Out a Unique Brand Niche

   **Advice:** Find what’s not being done by your competitors and fill that gap

   **Impact:** This tactic helps in distinguishing your brand in a saturated market. For Chameleon Dental, this meant standing out in the dental industry, a field traditionally viewed as serious and unexciting.

4. Humor Can be Tastefully Used with High-end Brands

**Insight:** High-end or technical brands don’t think humor can work. It can and it does.

Impact: As a high end brand, you just have to find high end humor, use it to build relatability, not to get a cheap laugh. This makes even the most stodgy brands relatable and increases sales.

5. Stories Sell

**Advice:** Craft stories in your content that resonate with your audience's everyday experiences.

**Impact:** This narrative approach ensures that the video is not just entertaining but also meaningful and relevant, this drives up engagement and watch time: people want to know what happens next.

Aaron’s Unique Process:

1. Share a common doc or note to collect content ideas throughout the days and weeks. Highlight the most important ones and write down any fun ways of expressing those ideas in a short video.
2. Write out a script for how the video will go. This will allow you to have an idea of required B-roll, props, and other elements to make the video a success. Both people share in the script writing process. Make it fun and leave room for spontaneity.
3. Show up ready to shoot all the videos for the month on the day of the shoot. Being prepared will make the video shoot easier and more successful.

Tools Mentioned:

Captions App- an accurate AI transcribing captions tool

VidIQ- For YouTube data, thumbnail feedback, Titling and SEO, competitor analysis.

PromptSmart Pro- For teleprompting. The app will follow your voice and move lines as you speak.

Key Components of Videos

1. Thumbnails: get people interested in clicking on your video 
2. Subplots: keeps someone interested by having a multi-threaded idea going on (e.g. Talking about social media while making guac). Make sure there’s a payoff- eat the guac ;)
3. Build Tension: Make sure you leave people on a high as you end the video. Maintain tension and interested throughout the video (starting with a hook), then reach the climax, and end the video.